"Go Official" is one of our completely optional Premium Features. Our Premium Features offer you ways to enhance the functionality of your free FourFour account and website. All Premium Features must be purchased to become activated and available for you to use.
Your free site uses a FourFour address (like bandname.fourfour.com), and from time to time may include outside advertising (which helps us bring you all the free features you love so much). If you want to make your site truly "official", we can map your own official domain name (like www.bandname.com) to your existing FourFour site. If you do that, you probably don't want outside ads interfering with your hard-earned brand identity and fan experience. So we'll nix them as well.
In short, "Go Official" provides the following enhancements to your FourFour account:
To upgrade to "Go Official", you must first go to your Official URL page and, if it's not already there, enter your official domain name's full web address in the "Official URL" field (ex. http://www.bandname.com).
After saving your official domain in FourFour, go to your Account page. In the "Premium Features" section, click the "Add to Cart" button to the right of "Go Official". You'll be redirected to PayPal where you can complete payment using your PayPal account or credit card. After making payment, you'll be returned to FourFour and the new feature will be activated. On your Account page, you'll now see a green check mark in the "Active" column for "Go Official" as well as the date of your payment.